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Why We Click × Fujifilm
EventXP Music Futures
LocationRiyadh
Year2025
CreditNouf Why in collaboration with Fujifilm and XYZ
Where music meets photography.
Overview
Made by Nouf Why in collaboration with Fujifilm and XYZ for XP Music Futures 2025 in Riyadh: an immersive instant photography experience.
Approach
Mirrors, dynamic lighting and bold spatial design invited visitors to explore, interact and create their own images.


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