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Cassette 90
ClientBenchMark
LocationJeddah Season
Year2025
What we didBranding direction
The 90s, redesigned.
Overview
A nostalgic concert celebrating Arab pop icons of the 1990s during Jeddah Season. For BenchMark's Cassette 90 event, XYZ developed the complete branding direction.
Approach
Bold typography, energetic colour and retro 90s references in a contemporary visual language, carried into the stage experience through kaleidoscopic overlays and cassette-themed visuals.
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